What is SEO and how does SEO work?
It could be close to Rocket Science or Brain Surgery, but SEO is not as mysterious as many understand it ... so here - Search Engine Optimization debunked and deconstructed ...
Well, search engines like to see some things on their web pages (SEO in situ) or see information on their web pages elsewhere (outside the SEO site).
Search engines then use formulas to analyze large amounts of data on all the web pages they can find to determine what web pages they must present when someone searches for a key phrase, and in what order they should present them.
Then we look at their target audience and their competition and "reverse engineer" what the search engines want to see ... and then we make sure their web pages have everything in order and in balance, on-site and off-site. .. really very simple.
How does SEO work?
Although search engines are continually redefining the way they rank web pages, two key elements underpin the success of page 1 ...
On the site: your content and the infrastructure of your site
target the best keyword groups
match existing content with specific groups of keywords
create new content to target specific keyword groups
have the best website and architecture infrastructure
Offsite: How your website is referenced from other online sources
develop a profile of high quality incoming links on the subject
have a relevant and active presence in social networks
create quotes (references other than links) about you
At least half of your SEO results are influenced by elements outside of your direct control
... and all the rest is about strategy, techniques, tactics and finesse: search engines look at more than 200 "signals" by evaluating web pages, and each year they add over 400 refinements, so one Key part of our job is Keep your website in the foreground ... because we really know how SEO works!
Search by keyword
Every day, 25% of search terms seen by search engines have never been seen before. As a result, we focus on creating what we call "keyword groups" - groups of keyword phrases that focus on high-volume keyword phrases. For example, a keyword phrase may be "accommodation" and this group may include "New York accommodation", "luxury accommodation" and "boutique accommodation". With the use of the latest SEO tools and software, our job is to find the optimal balance in your list of keywords to segment, offering the best return on investment (ROI).
Pairing: existing and new content
Our on-site SEO approach is to try to match a key phrase from each keyword group with a single page on your website. In general, your home page will focus on your key phrase "gun" and your main navigation pages will point to your most important keyword phrases, and so on through the hierarchy of your web page. Often, your website will not have web pages to guide some of the important keyword phrases you want to target; In these cases, we work with you to create new pages to achieve these terms.
Behind the scenes - Code
Not all websites are created equal. Some sites are excellent and ideally suited to search engines, but many of those we found are not. A key part of our role is to help you and your web developer ensure that the number of pages on your website is properly indexed and that there are no technical barriers to your online success.
For an overview of how search engines are currently indexing your site, go to Google and in the search box, go to www.yourwebaddress.com ... and see how many pages have been indexed and how Google displays your pages ... then call us if you had a bad surprise.
Yes, "see and smell" is essential to motivate visitors to explore your website, and to guide them to act or buy ... but first, they need to find your website.
External link profile
In simple terms, a search engine sees a link from another website to your website as a vote of confidence in your website. Search engines believe that if other websites are linked to your web pages, you must have something good to link and a search engine will positively evaluate your page to which you are linking.
Today, search engines consider many other factors besides the large number of links when evaluating your external link profile: the reputation or trust value of the sites that link your website to the question or the relevance of Anchor Text sites "(whose words are embedded in the link) in the links to your siteExternal profile social Again and again, search engines start to consider references to social networks as important signals on your site and your business in general - it's not just about having a Facebook page, a Twitter account, or a Google Plus page, but also about how active you are and how your social media partners are referring to you, your company and the content of your website.
Off-site dating profile
Quotes are references to the name of your business, address, phone number or website that can not be linked to you but are recognizable by the search engines. Although these quotes are really useful in general, they are particularly useful for improving search results on search engine maps and geographic classifications.
So that's what SEO is and how does SEO work ...
As we have already mentioned, everything else is about strategy, techniques, tactics and finesse: search engines examine more than 200 "signals" when evaluating web pages and add more than 400 improvements to their formulas and methods of analysis. The data.
The following steps ...
You can find out more about the difference between SEO advertising and Pay Per Click by visiting our "How do search engines work" page, then visit our "Choosing the Best SEO Company" page.
It could be close to Rocket Science or Brain Surgery, but SEO is not as mysterious as many understand it ... so here - Search Engine Optimization debunked and deconstructed ...
Well, search engines like to see some things on their web pages (SEO in situ) or see information on their web pages elsewhere (outside the SEO site).
Search engines then use formulas to analyze large amounts of data on all the web pages they can find to determine what web pages they must present when someone searches for a key phrase, and in what order they should present them.
Then we look at their target audience and their competition and "reverse engineer" what the search engines want to see ... and then we make sure their web pages have everything in order and in balance, on-site and off-site. .. really very simple.
How does SEO work?
Although search engines are continually redefining the way they rank web pages, two key elements underpin the success of page 1 ...
On the site: your content and the infrastructure of your site
target the best keyword groups
match existing content with specific groups of keywords
create new content to target specific keyword groups
have the best website and architecture infrastructure
Offsite: How your website is referenced from other online sources
develop a profile of high quality incoming links on the subject
have a relevant and active presence in social networks
create quotes (references other than links) about you
At least half of your SEO results are influenced by elements outside of your direct control
... and all the rest is about strategy, techniques, tactics and finesse: search engines look at more than 200 "signals" by evaluating web pages, and each year they add over 400 refinements, so one Key part of our job is Keep your website in the foreground ... because we really know how SEO works!
Search by keyword
Every day, 25% of search terms seen by search engines have never been seen before. As a result, we focus on creating what we call "keyword groups" - groups of keyword phrases that focus on high-volume keyword phrases. For example, a keyword phrase may be "accommodation" and this group may include "New York accommodation", "luxury accommodation" and "boutique accommodation". With the use of the latest SEO tools and software, our job is to find the optimal balance in your list of keywords to segment, offering the best return on investment (ROI).
Pairing: existing and new content
Our on-site SEO approach is to try to match a key phrase from each keyword group with a single page on your website. In general, your home page will focus on your key phrase "gun" and your main navigation pages will point to your most important keyword phrases, and so on through the hierarchy of your web page. Often, your website will not have web pages to guide some of the important keyword phrases you want to target; In these cases, we work with you to create new pages to achieve these terms.
Behind the scenes - Code
Not all websites are created equal. Some sites are excellent and ideally suited to search engines, but many of those we found are not. A key part of our role is to help you and your web developer ensure that the number of pages on your website is properly indexed and that there are no technical barriers to your online success.
For an overview of how search engines are currently indexing your site, go to Google and in the search box, go to www.yourwebaddress.com ... and see how many pages have been indexed and how Google displays your pages ... then call us if you had a bad surprise.
Yes, "see and smell" is essential to motivate visitors to explore your website, and to guide them to act or buy ... but first, they need to find your website.
External link profile
In simple terms, a search engine sees a link from another website to your website as a vote of confidence in your website. Search engines believe that if other websites are linked to your web pages, you must have something good to link and a search engine will positively evaluate your page to which you are linking.
Today, search engines consider many other factors besides the large number of links when evaluating your external link profile: the reputation or trust value of the sites that link your website to the question or the relevance of Anchor Text sites "(whose words are embedded in the link) in the links to your siteExternal profile social Again and again, search engines start to consider references to social networks as important signals on your site and your business in general - it's not just about having a Facebook page, a Twitter account, or a Google Plus page, but also about how active you are and how your social media partners are referring to you, your company and the content of your website.
Off-site dating profile
Quotes are references to the name of your business, address, phone number or website that can not be linked to you but are recognizable by the search engines. Although these quotes are really useful in general, they are particularly useful for improving search results on search engine maps and geographic classifications.
So that's what SEO is and how does SEO work ...
As we have already mentioned, everything else is about strategy, techniques, tactics and finesse: search engines examine more than 200 "signals" when evaluating web pages and add more than 400 improvements to their formulas and methods of analysis. The data.
The following steps ...
You can find out more about the difference between SEO advertising and Pay Per Click by visiting our "How do search engines work" page, then visit our "Choosing the Best SEO Company" page.
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